Early advertisers exploited the commercial potential of the open road by paying farmers to allow signs to be painted on their barns. Parked in front is a 1929 Chevrolet Phaeton, featuring a "Stovebolt Six" engine, so named for its utilitarian slotted head bolts. This engine configuration gave Chevrolet an extra two cylinders over its four-cylinder Ford rival, and by 1927 Chevys were outselling Fords.
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